Guest Blogger – Laura Macknick
There are blogs, workshops, seminars, and even full textbooks that examine how to conduct effective marketing initiatives for your nonprofit organization. Where do you start? Start with these three aspects of marketing and you will surely increase the return on your marketing investment.
1. Understand the value of storytelling
At the core of nonprofit messaging, regardless of the marketing platforms being used, is the ability to tell a story. We should express, in a persuasive manner, the value of services provided to our intended clients, and why the community should value these efforts enough to volunteer, donate funds or advocate for our respective causes.
2. Know who you are trying to reach
Perhaps another challenge many nonprofits face is that they try to be all things to all people instead of taking a more strategic approach. Do an analysis; who specifically are you trying to reach? What medium are they using? Reaching teens for a new program may very well fit on Snapchat or Twitter but reaching out to a more mature generation may require more traditional methods through press releases in newspapers or public service announcements on radio stations they listen to.
3. Have a plan
Arm yourself with a marketing plan. Whether it be designed like a calendar, or a more structured written document, the plan should have larger goals, SMART objectives and tactics that map up. Otherwise, how will you benchmark your success?
Are you interested in Getting the Biggest Bang for Your Marketing Buck?
Join us for The Center workshop on October 20, 2018 when Laura Macknick shows us how.
Laura M. Macknick, MA, CFRE is a consultant, public speaker, teacher and former “in the trenches” fundraiser, marketer and Executive Director for a variety of nonprofit organizations, big and small.