We asked Judy McFarland, CEO of Thread Marketing Group, to help nonprofits understand the difference between marketing and branding.
Marketing is what gets the word out.
Branding is how people can identify you.
You can tell the best stories in the world, but if they don’t get connected to your organization, they won’t do you any good.
A brand is a marker that the public can recognize as being you. Brands are the name, logo, and visual graphics your nonprofit employs, but it is also more than that. It is crafted to differentiate you from other organizations and allows you to make a specific and individual impression. It is your distinct identity. It is your distinct voice. Make sure yours is solid.