The Value of Marketing for Nonprofits

Guest Blogger – Laura Macknick There are blogs, workshops, seminars, and even full textbooks that examine how to conduct effective marketing initiatives for your nonprofit organization.  With all that information out there, something all nonprofit organizations should hone in on …

Guest Blogger- Steven Shattuck Ask any fundraising consultant worth their salt what they think is the fundraising activity that produces the most ROI (return on investment) and they’ll all say the same thing. It’s not major gifts (though they’re a …