Cultivating Connections: Leveraging Relationship Marketing for Nonprofit Growth

$65.00 (Graduates of the certificate programs offered by The Center for Nonprofit Resources qualify for a discounted rate of $50.00.) Register here

Tailored to address the unique challenges and opportunities faced by nonprofit organizations in their marketing and fundraising efforts, this workshop will provide a comprehensive, in-depth exploration of relationship marketing, with a focus on practical application and strategy development.

Interactive and Hands-On Learning, Practical Application and Strategy Development

Enjoy a mix of lectures, interactive sessions, role-playing scenarios, group discussions, and hands-on activities to experience a holistic and engaging learning environment. Participants will apply learned concepts to their organizations through guided activities and develop actionable strategies for immediate implementation.  Attendees will leave the workshop with a strong foundation in relationship marketing principles, practical tools and strategies for implementation, and the inspiration to innovate and excel in their marketing and fundraising efforts.

You will learn:

  • Foundational concepts of relationship marketing and its relevance to nonprofits.
  • Techniques for establishing and nurturing trust with donors, stakeholders, and community members, which are vital for long-term relationship building.
  • Effective methods for using marketing to motivate and inspire action among various audiences, focusing on creating messages that resonate and compel.
  • To integrate a marketing mindset across your organization, including the roles of staff, board members, and volunteers, and fostering a culture that embraces marketing as a key component of overall strategy.
  • Technological Advancements in Marketing through an exploration of current trends in digital marketing, including the use of AI and other tools, to create efficient, budget-friendly marketing strategies.
  • Techniques for identifying different audience segments and tailoring marketing strategies to effectively communicate and engage with each group.

About the Presenter

Mark Cardwell

Mark has over 30 years of experience in arts marketing, executive management, media sales, and communications. As an artist with a Bachelor of Fine Arts from the Columbus College of Art and Design, he uniquely blends creativity with strategic insight to foster innovative marketing solutions and leadership development. Mark is recognized as an AI advocate and an expert in integrating artificial intelligence into small business and nonprofit workflows, a skill self-taught through extensive research and practice.

With a distinguished career that spans leadership roles in non-profit arts, for-profit sales, and marketing management, Mark is driven by a passion for coaching, training, and mentoring. His consultancy primarily aids non-profit agencies, foundations, and individual entrepreneurs in harnessing the power of marketing and AI to achieve their goals.

An esteemed member of the non-profit community, Mark serves as the Interim Executive Director of the Ohio Association of Nonprofit Organizations (OANO). He is also a faculty member of Americans for the Arts (AFTA) ARTS U, participates in AFTA’s panel of experts, and is involved in their Arts & Economic Prosperity 6 (AEP 6) Equity Task Force. His previous engagements include a board position with Global Gifts, a non-profit retailer based in Indiana.

As the Founder and Principal Consultant at Cardwell Communications LLC, he leverages comprehensive marketing consultancy with a focus on strategic marketing planning. Mark’s expertise extends to coaching, consulting, and serving as an interim or fractional marketing director, alongside developing and leading workshops and courses both in-person and online across various regions.