February 11, 2020 AM Workshop – The Case for Donor Love

The Case for Donor Love: Why Retention Eats Acquisition for Breakfast

Audience: For communications or development professionals, executive directors and board members who are responsible for donor acquisition and retention through year-round social and other media engagement. 

If you’re a nonprofit development professional, you’ve likely heard the term “donor stewardship” or “donor love.” It’s one of the hottest topics of discussion in the nonprofit sector. But why is it important? 

This seminar will explore the root causes of poor donor retention in the nonprofit sector, as well as the reasons why donors stay loyal. Participants will come away with an understanding of the connection between donor stewardship and donor loyalty. They’ll also leave with several ideas for improvement based on leading research in the field.

Did you know Steve is also leading an afternoon session on February 11, 2020?

Click here to Register

Event Logistics

  • Live 360 Studio at Franklin Park Mall, 5001 Monroe Street, Toledo, OH 43623. Located near Dillard’s internal mall entrance and the fountain.
  • Workshop check-in starts at 9:45 am.
  • The cost of the workshop does not include lunch.
  • Lunch options are plentiful in and around the venue. A list of fast and full service options can be found here.
  • When possible, workshop slides will be emailed to you prior to the workshop.
  • Water and coffee will be provided throughout the day.
  • Free parking in the attached lot is available.

Track: Marketing & Media (3.0 hours)

Cost: $40.00

The Fine Print

All workshop payments are non-refundable. If you register for a workshop and are unable to attend you may apply the funds paid to another workshop within the same calendar year by contacting the Associate Director prior to the replacement workshop date. By registering for a workshop through The Center for Nonprofit Resources I give my consent to use photos of myself and any attendees I register for promotional materials and on social media.

In partnership with:

Steven Shattuck
Twitter @StevenShattuck

A prolific writer and speaker, Steve curates Bloomerang’s sector-leading educational content and hosts weekly webinar series which features the top thought-leaders in the nonprofit sector.

Steve got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, Girl Scouts, Christian Church (Disciples of Christ) and the American Heart Association.

Steve has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference and Planet Philanthropy, to name a few. He is a co-author of Fundraising Principles and Practice: Second Edition.

In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations in the Indianapolis area enhance the impact of their work.

Recipient of the David Letterman Scholarship, Steve graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife, son and daughter.

Nonprofit Management Certificate Program

This workshop is eligible for 3.0 hours in the Fundraising Track of the Certificate in Nonprofit Management.

Minority Executive Leadership Certificate Program

This workshop is not a required workshop in the Minority Executive Leadership Program

Certified Fundraising Executive

This session is eligible for 3.0 credits