The Ability Center (ACT) is a non-profit Center for Independent Living. Together, we will work to make our community the most disability friendly in the nation by increasing independence for people with disabilities, discovering true passions, and changing the community’s perception of disability.
The Director of Marketing plays a pivotal role in promoting The Ability Center and telling the story of its programs and services to the community and media. This position involves implementing and overseeing a range of marketing, communications, and public outreach strategies to enhance our organization’s visibility and impact.
- Develop, implement, and evaluate an annual strategic marketing and communications plan with goals and objectives in collaboration with the Executive Director.
- Act as the primary point of contact for print, online, and television media, proactively promoting and responding to media inquiries and interview requests.
- Serve as a liaison with program directors, facilitating communication with community partners, local schools, agencies, and groups interested in ACT-related events and initiatives.
- Work closely with leadership, departments, and staff to conceptualize and design promotional materials, including brochures, postcards, flyers, newsletters, fundraising appeals, annual report, social media content, display boards, presentations, and website design.
- Produce news releases and pitch story ideas to media.
- Prepare and manage department budget.
- Assist staff in gathering content for program promotions, mailing lists, and email campaigns.
- Manage print specifications and costs, ensuring vendors deliver high-quality work within budget and deadlines.
- Maintain consistent branding across online, print, and video campaigns.
- Collaborate with staff to update and organize the Marketing Department’s documentation and database.
- Coordinate and communicate with third-party fundraisers, providing fundraising packets to project leaders.
- Support program teams in organizing internal Ability Center events.
- Organize Disability Awareness Experiences and track their outcomes.
- Act as the liaison with external vendors related to Marketing, Outreach, Branding, and Design.
- Supervise two positions, and interns as scheduled.
- Manage community outreach activities, occasionally working evenings and weekends.
- Collect and distribute outreach requests, directing requests to appropriate departments and staff.
- Track outreach activities, compile monthly reports, and update partnership lists as needed.
Qualifications: Bachelor’s degree in marketing, communications, public relations, or a related field required. Experience in marketing, communications, or public relations with a strong track record and understanding of basic marketing principles, including social and traditional media, webpage design, and graphic design. Proficient in Microsoft Office, and programs such as Word Press, Constant Contact, Donor Perfect, and Salesforce. Public speaking experience required. Strong project management skills. Excellent verbal and written communication skills. Strong clerical, administrative, and organizational skills, with the ability to multitask and problem-solve. Positive attitude towards the needs, abilities, and rights of persons with disabilities. Ability to maintain effective, positive working relationships with ACT staff, volunteers, community agencies, and businesses. Willingness to travel throughout northwest Ohio and southern Michigan.
Essential Physical Demands: The essential physical demands described here must be met by an employee to successfully perform the essential functions of this job. The employee in this position frequently communicates with others and may do so in numerous ways as able. They may converse, convey, and exchange accurate information via phone, text, written, e-mail, or face to face. The employee in this position will remain stationary for periods of time while working in a workstation, office, or at a desk. Will travel to meetings outside their primary work location and will operate their own personal vehicle.
At the Ability Center, diversity, equity, and inclusion are at the core of who we are. We are committed to fostering, cultivating, and preserving a culture of belonging by changing perceptions, and discovering true passions. Our employees are our most valuable asset.
Your life experiences, self-expression, and unique capabilities represent our team, and the diverse communities we serve.
ACT is an equal opportunity employer.
The Ability Center is committed to providing reasonable accommodations to individuals with disabilities.
We offer competitive pay and a comprehensive benefit package.
Please visit the careers page of our website to apply, including cover letter and resume.
If you need assistance during the application process, please contact Human Resources at 419-885-5733.