VP of Marketing & Development

Job Description

Job Title:   Vice President of Marketing & Development Rev. Date:   02/06/24
Department:   Administration SOC Code:    
Location:   Life Revitalization Center FLSA:   Salary


Reports to:   CEO/President EEO Code:    
Responsibility:   Executive – Salary Commensurate with Experience


Purpose: The VP of Marketing and Development is responsible for developing and executing strategies for raising money to support the Cherry Street Mission Ministries. The VP will be predominantly forward-facing and have high visibility in the Toledo Region. This role works directly with the CEO/President to establish systems and processes to ensure the ongoing support of the work.

The VP of Marketing and Development directs and manages the employees in the Development Office, including Donor Care, Communications, Grants, and Marketing.

This position oversees the development and retention of funding from the Private, Public, Corporate, and Grant sectors, focusing on building, retaining, and growing the Mid to Major gifts program.

Essential Functions:
·         Responsible for developing and achieving an annual income budget of 6 million dollars and working directly with the Accounting Manager and COO to maintain awareness of all monthly and YTD income metrics;

·         Develops and executes strategy for cultivating and bringing to completion the acquisition of operational funds, capital funds, and legacy funds through high-value donors (i.e., individuals, family groups, foundations, etc.) This function will involve strategic use of the CRM database as well as personal relationship development and willingness to connect on a ministry level to these individuals. (Donor Centric Model);

·         Develop and cultivate a new generation of major gift donors. Moving donors from the existing donor base to become INVESTORS in support of the work. Create and implement a strategic plan for enhanced major gift Investor fundraising and overall philanthropic giving to the Ministry.;

·         Lead, Direct and Manage the Development and Marketing Teams to maintain connection and acquisition of funds through mass communication to our donor base. Develops strategies to maintain all donors and grow their investment in the Ministry;

·         Lead, Direct and Manage with Communication Team to ensure a strategy for researching grants and the timely submission of grants chosen. Tracks grants accepted and maintain an internal system to ensure the organization aligns with grant requirements. Working with the COO ensures the Ministry has spent the funds accordingly;

·         Lead, Direct and Manage the Communication Team’s strategy regarding all messaging that the Ministry releases to the public. This includes direct mail, newsletters, thank you letters, social media, traditional media, speaking engagements, public relations, etc;

·         Responsible for cultivating/developing strategies and ASKS for an executive portfolio of 75 plus major “investors”

·         Responsible for developing major donor strategies for CEO/COO

·         portfolios

·         Participates in various regional groups to ensure Cherry Street is present among decision-making groups and influencers.

·         Attends strategic social gatherings and functions as a representative of the Ministry, seeking to advance the institution;

·         Educates Cherry Street staff as is appropriate in the basics of philanthropy and donor-centric fundraising;

·         Working with the executive team to identify needs, ensures timely public notice of specific gift-in-kind needs to the community;


*Essential Functions may be revised upon management discretion


The ideal candidate will have most, if not all, of the following:

  • A well-established personal network of philanthropic donors in the Toledo Region
  • Previous experience identifying and securing six and seven-figure gifts from individuals, foundations, and corporations;
  • Ability to both inspire and encourage the donor relations team. CSMM leadership, Board, and staff to embrace a culture of philanthropy and to achieve fundraising goals and objectives;
  • An ability to design, implement, and execute a fundraising plan, including individualized cultivation, solicitation, and recognition strategies for investor gifts, planned giving, annual fund, and foundation giving;
  • An ability to manage staff, developing applicable data models to identify prospective individual major donor gift donors;
  • Possess an understanding of and commitment to the Christian faith, appreciate his/her own spiritual formation, and respect others’. she/he is an active member of a Christian faith community;
  • An enthusiastic commitment to and ability to articulate the mission of Cherry Strees as a Christian-based ministry;
  • Capacity to educate about and prioritize fundraising activities for the CEO/President, COO, and Board of Trustees;
  • A proven ability to create a collaborative environment and lead a professional team in accomplishing goals;
  • A demonstrated ability to develop and maintain effective working relationships with a broad spectrum of people, including Board, staff, volunteers, donors, prospects, and community leadership;
  • A “can-do” entrepreneurial spirit and willingness to pitch in to help the team;
  • An ability to work flexible hours, including some evenings and weekends;


Education and Experience

·         Bachelor’s Degree required;

·         Proven personal network of philanthropic contacts

  • A minimum of five years of successful fundraising major gift fundraising experience in a leadership position is required.
  • CFRE credentialing preferred
  • Familiarity with CSMM and its constituency preferred;


Knowledge, Skills, and Abilities
·         Excellent communication skills, both written and verbal

·         Public speaking experience

·         Proven record of fundraising success

·         Experience working with volunteers

·         Basic to advanced computer skills in Microsoft Word, Excel, Outlook, Windows

·         Basic understanding of the use of CRM software platforms

·         Knowledge of non-profit accounting best practices


Licenses, Certificates, and Other Requirements
·         Valid driver’s license


*As a condition of employment, each team member is required to agree to the Cherry Street Mission Ministries Statement of Faith.








Work Environment:

Exposure to (“F” Frequent; “O” Occasional; “R” Rare; “N” Never) :

N Fumes   O Humidity   N Electrical Hazards
O Dust   N Mechanical Hazards   N Burn Hazards
N Loud Noise   N Biological Hazards   N Sharp objects
N Vibration   N Chemical Hazards   N Fall Hazards
N Confined Spaces   N Height Hazards   N Overhead Hazards



Equipment/Personal Protective Equipment Used
·         Essential office equipment such as computers, copy machine, file cabinets, phone.

Physical Demands (“F” Frequent; “O” Occasional; “R” Rare; “N” Never)

O Stand   R Handle/Feel (using fingers)   R Grasp
O Walk   R Crouch/Kneel/Stoop/Crawl   O Climb
F Sit   F Talk   N Balance
F See/Detect   F Hear/Listen   R Bend
N Push/Pull   N Apply repetitive motion   O Reach


Lifting Requirements

·         Sedentary work – Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

This job description has been approved by:

Human Resources: