Introduction to Prospect Research

Toledo Lucas County Public Library

Prospect research can be time intensive and costly for larger organizations that have the resources. In this webinar Zach Huber will help you learn how to conduct basic research quickly and for free at the Toledo Lucas County Public Library (TLCPL).

A good fundraiser must rely on data as fundraising becomes more competitive and expensive. It takes more resources to acquire new donors than it does to retain current ones.

Prospect research offers insight into potential donors’ interests and capacity so you can better align your time in developing a fundraising plan and targeting donors who will consider donating to your organization.

You can contact Zach Huber at zachary.huber@toledolibrary.org