Marketing

Guest Blogger- Steven Shattuck Ask any fundraising consultant worth their salt what they think is the fundraising activity that produces the most ROI (return on investment) and they’ll all say the same thing. It’s not major gifts (though they’re a …

We asked Judy McFarland, CEO of Thread Marketing Group, to help nonprofits understand the difference between marketing and branding. Marketing  is what gets the word out. Branding is how people can identify you. You can tell the best stories in …

Guest Blogger – Judy McFarland Non-profits tackle big challenges and have a strong purpose, which is a necessary foundation for great storytelling.  This combination of structured purpose plus meaningful stories enables non-profits to create content that matter’s to people’s lives.  …

Ditch the 30-second Commercial. Build a Messaging Platform. Nonprofit leaders and key stakeholders will spend days, weeks, even months discussing the precise wording to capture the mission and vision of an organization. They then place the mission statement carefully on …

On-demand Digital Resources Training on core concepts available when you need it. In its entirety, the 101 Series provides an essential body of knowledge for nonprofit professionals who want to strengthen core competencies. Benefits no-cost training on-demand 24/7 great refresher for …

An important element of visual literacy is the use of color.  What if changing the color of a call to action button on your website significantly increased the conversion rate?  What if you knew just the right color to use …