Marketing

  • the value of marketing 1
    The Value of Marketing for Nonprofits
    Guest Blogger – Laura Macknick There are blogs, workshops, seminars, and even full textbooks that examine how to conduct effective marketing initiatives for your nonprofit organization.  With all that information out there, something all nonprofit organizations should hone in on …
  • your top 3 giving prospects 1
    Your Top 3 Giving Prospects
    Guest Blogger- Steven Shattuck Ask any fundraising consultant worth their salt what they think is the fundraising activity that produces the most ROI (return on investment) and they’ll all say the same thing. It’s not major gifts (though they’re a …
  • judy mcfarland 4
    Marketing vs. Branding
    We asked Judy McFarland, CEO of Thread Marketing Group, to help nonprofits understand the difference between marketing and branding. Marketing  is what gets the word out. Branding is how people can identify you. You can tell the best stories in …
  • building a nonprofit content marketing strategy 2
    4 Tips to Building a Non-Profit ​Content Marketing Strategy
    Guest Blogger – Judy McFarland Non-profits tackle big challenges and have a strong purpose, which is a necessary foundation for great storytelling.  This combination of structured purpose plus meaningful stories enables non-profits to create content that matter’s to people’s lives.  …
  • 3 top ways to increase your marketing 1
    3 Top Ways to Increase Your Marketing ROI
    Guest Blogger  – Laura Macknick There are blogs, workshops, seminars, and even full textbooks that examine how to conduct effective marketing initiatives for your nonprofit organization.  Where do you start?  Start with these three aspects of marketing and you will …
  • understanding your stakeholders 1
    Understanding Your Stakeholders
    Guest Blogger – Sarah Cohn  ​ Nonprofits are, at their core, champions for the best in their communities. To best assess how well they are advancing their missions, reaching target audiences, or enacting social and community change efforts, nonprofits need …
  • ditch the 30-second commercial 1
    Blogger – Tana M. Schiewer
    Ditch the 30-second Commercial. Build a Messaging Platform. Nonprofit leaders and key stakeholders will spend days, weeks, even months discussing the precise wording to capture the mission and vision of an organization. They then place the mission statement carefully on …
  • nonprofit fundamentals 101 1
    Nonprofit Fundamentals 101 Series
    On-demand Digital Resources Training on core concepts available when you need it. In its entirety, the 101 Series provides an essential body of knowledge for nonprofit professionals who want to strengthen core competencies. Benefits no-cost training on-demand 24/7 great refresher for …
  • paint bucket
    Visual Literacy and Color
    An important element of visual literacy is the use of color.  What if changing the color of a call to action button on your website significantly increased the conversion rate?  What if you knew just the right color to use …